Lead Recovery AI

Create the AI workflow to auto activate dormant leads

•  Reactivating dormant leads is typically 5–10× less expensive, with some studies reporting direct acquisition costs 15–40× lower, depending on the industry and outreach method.
•  Reactivated leads generally convert 1.5–3× better than cold prospects because they already know the brand and previously expressed intent. 

Imagine a company has 10,000 dormant leads.

If a campaign achieves:

• 12% reactivation rate = 1,200 engaged prospects 
• 20% of those book appointments = 240 appointments 
• 30% close rate = 72 new customers 

Because the leads are already in the CRM, the company avoids the cost of generating 10,000 new leads to produce a similar outcome. This is why many organizations treat dormant-lead programs as one of the highest-ROI sales initiatives.